Brands need to be founded in conviction.
A founder's instinct can be genuinely interesting and still speak only to the few who already see the world the same way. The harder work is building on top of the foundation, to give the brand meaning beyond the person who started it.
I always start with what you have.
Diagnosis and audit first: what's working, what's missing, and what's noise. Then, we build the strategy and the system beneath it, from the ground up.
one-time
Strategy
A fixed engagement to find the position, the story, and the go-to-market plan. We work out what the brand actually is and how it not only enters, but stays and scales in the market. You leave with a north star to guide you and systems you can run.
ongoing retainer
Growth partner
Once the strategy is set and you need someone to implement it, I embed as your systems brain. I make sure all the moving parts, from positioning to pricing, stay true to the brand system underneath.